Moda Group Reveals Debut London Neighbourhood: Embassy Boulevard

Moda Group has officially unveiled Embassy Boulevard—its first build-to-rent (BTR) neighbourhood in London—set to open for reservations this April.

Situated in the heart of Nine Elms, just steps away from the iconic US Embassy, Embassy Boulevard will bring 467 beautifully designed rental homes to one of London’s most exciting districts. Of these, 30 homes will be reserved for key workers at discounted rates, ensuring accessibility alongside luxury.

Nine Elms has emerged as a prime location for rental living, with professionally managed homes making up 50% of new developments since 2023—well above the London average of 37%. The demand for high-quality rental homes in the area is soaring, with CBRE data showing a 40% year-on-year increase in rental enquiries and a 35% rise in move-ins during Q1 2025.

Moda Group’s Embassy Boulevard is a direct response to this surging demand, bringing a best-in-class rental offering to one of London’s fastest-growing neighbourhoods.

Drawing inspiration from art-deco elegance, the neighbourhood has been designed to provide residents with a seamless blend of comfort, convenience, and community.

Residents will enjoy 15,000 sq ft of world-class amenities, including a golf simulator, karaoke room, private dining spaces, co-working areas, and a library. Wellbeing takes centre stage with three cutting-edge fitness spaces, including a high-performance weights area, a Technogym-powered cardio studio, and a dedicated yoga and Pilates studio. Outdoor spaces include beautifully landscaped roof gardens, courtyards, BBQ areas, and a children's play area.

Community is at the heart of Embassy Boulevard. A calendar of social events and activities will foster connections, making it easy for residents to meet their neighbours and feel at home from day one. Complimentary gym and yoga classes, biannual health check-ups, and regular wellbeing events further enhance the living experience.

Johnny Caddick, Chief Executive of Moda Living, said: “Embassy Boulevard is a stunning addition to the Moda portfolio and a major milestone for the business as our first development in London.

“With its beautiful homes, world-class amenities, and unbeatable location, we’re confident Embassy Boulevard will thrive. We’re grateful to our many partners on this project who have made it possible, and we look forward to welcoming our first residents home this year.”

Embassy Boulevard will be operated in line with Moda’s Next Generation Futures ESG strategy, ensuring the development meets the highest industry standards in social and environmental sustainability. By integrating cutting-edge green technologies and sustainable living initiatives, Moda continues to set new benchmarks for responsible urban development.

With reservations opening this month, Embassy Boulevard marks the next chapter in London’s rental market—offering a dynamic, community-driven lifestyle in the heart of the city.

For more details, visit the Embassy Boulevard website.