Reservations Live at Embassy Boulevard

Photos of the new neighbourhood in Nine Elms, Zone One, have been released for the first time to coincide with the launch.

The 467-home Build-to-Rent scheme marks Moda’s flagship entry into the London market and introduces the brand’s fully integrated, service-led rental model to the capital. With the first residents due to move in from late July, interested renters can now reserve apartments via the Moda website.

A Prime Location in a Fast-Growing Zone One Neighbourhood
Situated moments from the US Embassy, River Thames and Battersea Power Station, Embassy Boulevard benefits from direct access to the Northern Line, placing it within easy reach of the West End, the City and beyond.

Nine Elms is now one of London’s most active Build-to-Rent zones, with institutional-grade developments representing 50% of new stock, according to CBRE. Demand for rental housing in the area rose by 40% year-on-year in Q1 2025.

Embassy Boulevard holds 467 high-tech apartments, each fully furnished with sleek design details and floor-to-ceiling windows offering stunning views across the city. Thirty homes dispersed throughout the neighbourhood are also reserved for key workers at discounted market rent as part of Moda’s commitment to inclusive communities.

Over 20,000 sq ft of Amenities
Embassy Boulevard offers a broad lifestyle provision, designed to promote community, wellbeing and convenience, including:
• Three dedicated fitness suites (cardio, weights, yoga) powered by Technogym
• London’s first golf simulator in a BTR neighbourhood
• Private dining spaces, cinema, karaoke lounge, games room
• Library, co-working areas and bookable meeting rooms
• Rooftop terraces, BBQ zones, landscaped gardens and play areas
• 24-hour concierge and on-site maintenance
• Access to the MyModa app for bookings, maintenance, community updates and partner offers
• Free fitness classes, biannual health checks, and access to MYNDUP mental health platform

A Strategic Step for Moda in London
Moda Living has a nationwide portfolio of operational and pipeline assets valued at over £3.1bn, with institutional backing from global partners. Embassy Boulevard builds on the operator’s success in regional cities such as Manchester, Birmingham and Leeds, where its integrated rental model has achieved consistently high occupancy and resident satisfaction.

“Embassy Boulevard is the benchmark for what Build-to-Rent can offer in London - professionally managed, design-led homes in a central location, backed by globally recognised institutional capital and a genuine focus on wellbeing and community.

“This scheme reflects our ambition to be the leading lifestyle-led rental operator in the capital,” said Johnny Caddick, Chief Executive, Moda Living.

The neighbourhood is being built by its construction partner London Square.